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Married to the Brand

SKU# BKSMTTB-P

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$10.99

Quick Overview

Married to the Brand tells the story of what makes profitable brand relationships work -- through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people form deep emotional connections with some brands and not others.

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Married to the Brand tells the story of what makes profitable brand relationships work -- through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people form deep emotional connections with some brands and not others.

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