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The Best of Gallup Management Journal

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Quick Overview

Featuring highlights from the first seven years of the Gallup Management Journal, the articles and interviews in this volume cover topics such as winning fickle customers for life, why customer satisfaction is the wrong measure, the best way to get meaningful employee feedback, the 12 elements of great managing, why most advertising doesn't work, and the impact of positive leadership.


The volume includes a range of voices from within and outside of Gallup: a Ritz-Carlton® executive tells how his company is reinventing its world-class brand, while a leader at Ann Taylor® describes how the retailer invests in talent; Nobel Prize winner Daniel Kahneman probes how customers think, while one of the inventors of the Internet, Vinton Cerf, speculates on the future of his creation.

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Featuring highlights from the first seven years of the Gallup Management Journal, the articles and interviews in this volume cover topics such as winning fickle customers for life, why customer satisfaction is the wrong measure, the best way to get meaningful employee feedback, the 12 elements of great managing, why most advertising doesn't work, and the impact of positive leadership.

The volume includes a range of voices from within and outside of Gallup: a Ritz-Carlton® executive tells how his company is reinventing its world-class brand, while a leader at Ann Taylor® describes how the retailer invests in talent; Nobel Prize winner Daniel Kahneman probes how customers think, while one of the inventors of the Internet, Vinton Cerf, speculates on the future of his creation.

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