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Polling Matters

SKU# BKSPM-P

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$6.99

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Frank Newport, editor in chief of The Gallup Poll — the nation’s preeminent polling source — tells the skeptics why polls matter . . . and explains to the rest of us exactly how polling works.

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Frank Newport, editor in chief of The Gallup Poll — the nation’s preeminent polling source — tells the skeptics why polls matter . . . and explains to the rest of us exactly how polling works.